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Why Ladeña
Ladeña was named after La Tondeña, a historic alcohol distillery from the Philippines. Because her dad was an alcoholic, he named three of his four children after alcoholic drinks. Her dad successfully overcame alcoholism, and Ladeña has embraced her name into a symbol of
God’s redemption, and turning it into beauty and purpose.
Transition to Hawaii
She met her husband during his mission trip in the Philippines. After five years of long-distance friendship,
Ladeña moved to Hawaii and married the love of her life in 2015.
Humble beginnings
Ladeña grew up making doll clothes by hand and loved crafting gifts for others. Fabric and fashion have always held a special place in her heart. Learning to use a sewing machine became her creative outlet during her transition to Hawaii. Since 2018, she has expanded her team to empower local artists and sewists.
The difference you bring
Growing up, Ladeña aspired to be a stay-at-home-mom, following in her mom’s footsteps. Her parents operated a small sarisari convenient store from their home that served their neighborhood well. Through their example, she developed a deep appreciation for hard work, perseverance, and community service. Thank you so much for supporting me over the last eight years! Staying home with my kids while growing this business has been a been a true gift from God. I look forward to keeping our mission alive- sharing quality products with you and passing down a sense of purpose and strong values to my kids and the next generation.
Our team
I’ve been so excited as I build this brand, we continuously innovate and improve as the years go. I’m the main maker of our bags and I have a wonderful friend, Mariko who helps me sew our pouches. Our bags accesories are made by our small team in Hawaii as well. We also have about 10 amazing ladies that help run our pop up markets that happen about at least 3 times a month. I’m grateful for all the learnings and growth this past years, more so to be able to stay home with my kids, working with our amazing team and meeting wonderful people along the way.
Giving back
I don't know where I would be right now without people that have invested in my life along the way and I wanted to give back by giving a portion of my profit to some campus missionaries in the world and Real Life Foundation in the Philippines that helped my parents to send me to college.
Mahalo for your love and support over the years.
Your encouragements and kind words always inspire us to create more and spread aloha in the world!
Much Love and Aloha!
Ladeña